Amelia Rhodes
Founder and lead coach specialising in household budgeting and cash flow clarity.
Our story
Practical finance guidance rooted in everyday life.
zesty-trail began as a small financial coaching practice in Manchester and has grown into a specialist team supporting people and organisations across the United Kingdom.
Company philosophy
We believe good money management is learned, not innate. Our work focuses on building small routines that bring stability and confidence, without forcing people into rigid systems.
Every recommendation we make is grounded in a client’s real circumstances, with empathy for how money decisions are made in daily life.
What guides our approach
- Respect for personal priorities and lived experience.
- Clear explanations that support informed decisions.
- Tools that feel sustainable for the long term.
Leadership team
Oliver Grant
Programme strategist focused on practical tools for small business finance teams.
Sara Malik
Client success lead with a background in behavioural finance and coaching.
Milestones and achievements
Founded
2016
Workshops delivered
410+
Regions served
12
Values that shape every engagement
Transparency
We explain the “why” behind every recommendation, so clients can own their choices.
Progress not perfection
We set milestones that are achievable and sustainable, not unrealistic or rigid.
Respectful coaching
We meet clients where they are and create space for honest conversation.
Industries served
Our work spans individuals and teams across professional services, creative industries, education providers, and community organisations. We adjust our approach to the way each sector handles income cycles and planning decisions.
Trusted by
Freelancers
Studio teams
Charities
Retail owners
Family households
What makes us different
Practical materials
We deliver templates, checklists, and guides clients can revisit long after sessions.
Measured impact
We set clear metrics so clients can see how habits and decisions improve over time.
Ongoing support
We offer follow-up reviews to ensure momentum continues beyond the programme.